The infamous Jordan and his son will be working toward launching a fan engagement platform on Solana.
Heir Jordan Jumps to Web3
One of the most coveted sports stars on the planet has partnered with Solana in bringing together Heir, an app designed to bring sports stars closer to their most fervent supporters.
Heir has so far raised $10 Million in seed funding and is due to launch in 2022. The parent company HEIR inc. was founded by both Michael Jordan and his son Jeffrey Jordan.
“What Heir Inc. is developing is purpose-built for a new era of athlete enterprise, opening the door for richer storytelling and deeper consumer engagement,” Jeffrey Jordan explained in an official Press Release statement. “The Jordan name has cultivated a loyal community for more than 35 years; the focus now is passing that legacy on to the next generation. We hope to continue to build and invest in businesses that bring that same reverence to the media and tech space.”
The Press Release describes the project as a next-generation company that will build culturally-inspired consumer brands rooted in tech and entertainment, and with the span of success enjoyed by Air Jordan’s and Nike, who would bet against the Jordans.
Users have already been notified that through leveraging the upcoming Heir token they will be able to access exclusive NFT drops. There is already a ‘Waitlist’ signup section on the new webpage that entices users to stay ahead of upcoming announcements.
If Michael Jordan can channel his competitive spirit in blockchain then here at Solana News we cannot wait to see just how far his latest venture can go.
What is HEIR?
HEIR’s mission is to usher in a new era of digital culture. The platform is designed for athletes and other culture creators to expand, enhance, and deepen their relationships with their supporters around the world through membership-based access to digital assets and intimate first-person drops. With new frontiers in Web3, the HEIR platform will look to deliver economic value to original culture creators and those who consume it early with new decentralized capabilities that drive ownership.
HEIR is the first product launched by Heir Inc., a next-generation holding company that builds culturally-inspired consumer brands rooted in tech and entertainment. HEIR is backed by Thrive Capital (investors in Instagram, Stripe, Slack, Robinhood, Github) and a diverse group of industry leaders spanning sports, tech and entertainment.
Source: Solana News
