Prominent Brands Find Success in Solana Breakpoint
During the Solana Breakpoint conference, leading mainstream brands and companies shared remarkable insights. According to these revelations, Web3 platforms supported by Solana’s Layer-1 blockchain network deliver substantial returns to investors. These platforms also provide valuable customer data insights, derived from meticulous analyses.
Participating in the four-day conference held in Amsterdam were various businesses and projects representing Web2, Web3, and traditional models.
The conference focused on the widespread adoption of Solana-based platforms and services. Key discussions revolved around innovations in payments and loyalty programs. One notable case study featured Boba Guys, a globally recognized coffee shop chain akin to Starbucks, based in the United States.
Boba Guys embarked on a journey to create a new customer loyalty application. In pilot tests conducted in San Francisco, store customers were incentivized, resulting in substantial insights. The pilot program, relying solely on in-store promotions for local customers, included 600 users. Remarkably, 31% of orders earned loyalty points through the program. Co-founders Bin Chen and Andrew Chau revealed that this initiative led to a remarkable 67% increase in monthly store visits and a 65% surge in user spending.
Web3 Integration in Loyalty Programs
Josh Fried, Chief Business Officer of Solana Foundation, emphasized the concrete use case these solutions offer for commercial customers seeking blockchain-based Web3 solutions to develop loyalty programs and expand customer bases. Fried stated, “The initial data from the Boba Guys pilot program demonstrates significant improvements in business outcomes. A real retailer with 25 locations witnessed an 800% return on investment through this Solana-based program.”
Following the integration of Solana Pay, a Web3-based payment solution, with the popular e-commerce platform Shopify, attention has shifted towards Web3-based payment tools. Fried announced that the company has begun receiving positive feedback regarding the adoption of this payment solution.
Another success story emerged from a Colorado-based company utilizing Shopify’s Solana Pay integration to boost custom perfume sales. Officials from the company highlighted the benefits of this payment solution, believing that the Web3 sector will play a pivotal role in enhancing e-commerce sales.